7 Simple But Powerful SEO Tips For 2022

The more traction digital marketing and search engine optimization (SEO) gain, the more difficult it becomes to rank higher on Google search engine result pages (SERPs).

The main reason why these spots on SERPs are so coveted is because of the visibility and credibility it directs towards your business. This means companies are willing to spend hundreds of thousands of dollars on search engines' first-page real estate.

Unfortunately, due to numerous algorithm changes, it takes more than just funds to get you to rank in 2022. Businesses need to ensure that multiple different factors align to rank their website. These include image and video optimization and creating a mobile-friendly website.

These are just a few things you need to note when setting your sights on those top 10 spots on Google. Keep reading to find seven simple yet powerful SEO tips you need to rank in 2022. These include tips for both on-page and off-page SEO.

On-Page Vs. Off-Page: What's The Difference?

Your search engine strategy can be broken into three categories: on-page, off-page, and technical SEO. Today, we'll be talking about the first two.

While both play a crucial role in helping your page rank, they are on opposite sides of the spectrum. On-page SEO is geared towards working on parts of your website well within your control. These are more content-driven and often include meta descriptions, visual content, blogs, and webpage content.

As opposed to this, off-page SEO is the effort to increase your site's authority by creating backlinks from other websites. These act as a vote of confidence for your website and add credibility to your site in the eyes of Google.

Tips To Boost Your Rank On Google Serps

This section will discuss seven tips that will help bolster your on-page and off-page search engine optimization.

1. A/B Testing

This first on-page tip essential to your SEO strategy is A/B testing. This allows you to follow up on your SEO efforts. If you find them lacking, you can run a test. Depending on how well your campaigns do, you can make, implement, and evaluate your decisions.

Keep in mind that SEO is an incredibly complex marketing strategy, and now that it is booming, you need to develop a testing mentality to stay ahead of the market.

2. Get Rid Of Fluff

In 2022, Google algorithm updates are doubling down on fluff content. Google's top priority is user satisfaction. It wants to promote websites that give visitors exactly what they want. Thus, Google makes sure to rank only those sites that offer credible and to-the-point information.

Sometimes, it isn't easy to distinguish fluff from other helpful content. Here's a helpful trick: if you lift a line of content and place it in another piece and it still makes sense, it's fluff. This idea is that all the sentences that make up your content should be highly relevant to the topic.

3. Faceted Navigation

The next on-page search engine optimization tip we have for you is to get strategic with faceted navigation. Think of it as guidelines you need to follow. If you have an image with a red hat, you must index it.

With the help of faceted navigation, you can better determine what to crawl and index.

4. Search Intent

Keep search intent at the forefront of all your SEO efforts. Search intent refers to the intention with which your users log into the search engine. When you have an insight into this, you can align all your content with what's important to the user.

5. Internal Link Optimization

If you want to capitalize on the few strong external links you have, consider opting for internal link optimization. This is a great way to save pages with very few external links and under-optimized anchor texts and pages with good potential, but that just don't rank. Thus, we highly suggest you conduct an audit of your internal links.

6. Deep Linking

Deep linking is becoming increasingly popular. It compels people to delve further into your page by being directed to specific sections.

It's pretty simple to do. Instead of only linking to the page's URL, you link to specific text fragments on the page. This leads the visitor to navigate particular parts of your page.

This strategy has recently gained momentum because Google now also focuses on passage ranking — apart from a page being ranked, specific portions on the said page are ranked on a stand-alone basis.

7. SEO For Affiliate Links

Google recently introduced specific guidance for affiliate sites. This targets review websites like Trip Advisor and Yelp. Now, Google wants to know what a good review looks like and encourages marketers to link to multiple merchants so consumers have a wide variety to choose from. Thus, if you conduct SEO for affiliate websites, browse through these review documents to ensure that Google rewards them.

Conclusion

If you've been paying attention, you'll note that at the heart of most of these tips lies one thing: user experience. Most of your SEO efforts should ensure that consumers have a good time visiting your website.

However, we understand that creating an SEO strategy takes a lot of skill, time, and patience. Many entrepreneurs don't find any time to focus on SEO between developing products and scaling the business.

If you're looking for digital marketing agencies to help you rank highly on Google, get in touch with us at Epitome Digital Marketing. We'll take care of more than just your SEO strategy.

Our team consists of paid search (PPC) and social media experts who will create an online presence with your traffic and ensure that conversion rates are through the roof.