Email Marketing

Hire our email marketing experts for sending out your company's newsletters designed to educate and engage with your client or customer base.

Designing and developing beautifully crafted email newsletters has always been one of our favorite things to do in marketing. Whenever we order items online or give a store our email address when purchasing products, we always had these awesome looking emails in our inbox shortly after our purchase.

We can take a fully planned email marketing campaign from our clients or we can help plan it with you, only needing certain pieces of content or approval of our ideas. The newsletters we develop for our clients are mobile friendly and are tested through dozens of email clients and website browsers. At Epitome Digital Marketing, we strive to ensure that no matter how your clients view your newsletter, they are able to do so with little to no issues.

We have managed newsletter lists that have just a dozen or so subscribers all the way up to lists of over 100,000 subscribers. From simple monthly updates of company news to discounts or even new product launches, we have experience with a variety of email campaigns. Check out some of the benefits below for using Epitome Digital Marketing’s Email Marketing service.

Email Marketing Benefits

Targeted Marketing

Unlike billboards and most printed materials where you are marketing to a general audience in the hopes that someone is interested in what you’re selling, with Email Marketing you are most likely targeting an interested audience. They are typically someone who either signed up for your newsletter in the first place, or they’re a previous or current customer.

Cost Effective

With Email Marketing, you are not paying the high prices of an advertising company nor the costly prices of having your marketing materials on a billboard or an ad in a magazine for a period of time. You are not paying for envelopes and the paper your ad would be printed on either.

Easy To Use

Creating an email campaign is an easy process. All that’s needed are some pictures, text, and a great idea for your campaign such as company news, new products or deals and discounts. Putting those things together is usually all that is needed for a developer to build your newsletter to send out to clients.

Easy To Share

With the entire email campaign existing inside of email, your subscribers can easily share the emails you send out by replying to the email with their friends’ email address or by forwarding it to anyone on their contact list. This increases the chances of someone going to your website and signing up for the newsletter themselves.

Measurable Results

For the numbers people out there and those who love analytics, email campaigns have measurable results. Not only does most email marketing software have the ability built right in to see the number of opens, clicks, unsubscribes, etc., the links and buttons in your email campaign can be linked in such a way that they end up inside your Google Analytics account. This then allows you to see in more detail which links were clicked on and where those visitors went to your website during their visit.

Eco-Friendly

For those people out there who are eco-friendly and hate wasting paper, you’ll love Email Marketing. With a direct mail campaign, every time the same pieces of mail are sent out, it requires more paper to be printed on which is not eco-friendly, not to mention that it costs more money. Since Email Marketing uses email, you can send out campaigns as often as you want and you will not use a single piece of paper to do so!

Hire Our Email Marketing Agency

Not just anyone can be great at email marketing.  To run a successful email marketing campaign, you need the experts at Epitome Digital Marketing! Get in touch with us today!

Email Marketing Features

Email Capture

List Maintenance

Newsletters

E-Commerce Campaigns

Follow-Up Campaigns

Analytics Tracking

Email Marketing Process

01

Discovery
During this initial phase, we make contact with the client and go over everything in regards to what they’re looking for in their email marketing project.

02

Initial Campaign Design
During this phase, we build the design of the campaign as a sample.

03

Initial Client Review
In this phase, the client does an initial review of the email to see if we are on the right track.

04

Revisions
If everything isn’t to the client’s liking in the previous step, we make revisions until they are happy.

05

Development & Testing
In this phase, we build the full campaign as requested in the Discovery phase. We then test it in multiple browsers and devices.

06

Final Client Approval
This phase is where the client looks over the email one last time, giving us any last minute revisions.

07

Campaign Send
This phase is where we finally send out the email campaign to the subscriber list.

08

Analytics Report
This phase takes place a couple of weeks after the email send. We send the client the analytics report on the email campaign.

Chamber of Commerce Memberships

Epitome Digital Marketing not only enjoys helping our clients’ businesses grow, we also enjoy being part of their local communities. We are members of the following Chambers of Commerce.

Learn how your business can master the digital marketing world with these awesome insights into the various areas of digital marketing such as Website Development, SEO, Local SEO, Social Media Marketing, and more!

Why Choose Us For Your Digital Marketing Needs

Honest & Trustworthy

Our team is honest and trustworthy. We will always be up front with you on whether or not something can be done. If an idea sounds like it will not work or could be damaging to your business, we will let you know along with alternatives.

Top Notch Communication

At Epitome Digital Marketing, we pride ourselves on our communication. We will keep you up-to-date on projects and how things are going. We always make sure to thoroughly explain things to ensure that you have no questions about the project.

We Succeed When You Succeed

We don’t succeed until you succeed. Your company is not just another company putting money in our pockets. We consider ourselves a success when you achieve your business goals. Our goal is to grow and become more successful with you.

Superb Attention To Detail

We pride ourselves on our attention to detail. Many marketing agencies will just do the given task and don’t pay attention to any issues that may arise. We work proactively so as to avoid any issues that may be damaging to your business.

We Are Always Learning

We are never satisfied with our level of knowledge in the various areas of marketing. We are always eager to learn new strategies and come up with new services to offer you to continue to help your business reach its goals and become more successful.

Team Player

Our team is made up of people with a team player mentality. We work great not only amongst ourselves, but also with other teams as well. If your business requires that we work with multiple people at your company, we are happy to do this and work with your team.

Hire Our Email Marketing Agency

Not just anyone can be great at email marketing.  To run a successful email marketing campaign, you need the experts at Epitome Digital Marketing! Get in touch with us today!

Our Clients Love Us!

We can tell you all day how awesome we are, but the best way to judge a digital marketing agency is by what their clients have to say about their work. So check out some of the great testimonials our clients have given about what it's like to work with Epitome Digital Marketing!

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Frequently Asked Questions

If you have some questions, please check out these common questions below. You can also check our main Frequently Asked Questions page which has questions for all of our services here at Epitome Digital Marketing. Finally, if you can’t find your questions there either, you can fill out the form on our Contact page to ask us anything else.

Email Marketing is marketing to potential, current, or past clients using emails.  Typically, you’re keeping your client up-to-date with your company, introducing new products, or sending out deals.

Our email marketing service cost depends on what kind of emails you’re sending out and how often.

No, you should not buy an email list for your campaign for a number of reasons. A couple of reasons are that you don’t know the quality of the list. You could be buying emails that are no longer used or have since been deleted. You also risk violating the CAN-SPAM act and could be flagged as a spammer and penalized.

You can grow an email list organically through several methods such as social media contests where you collect email addresses. You can also obtain them through opt-in lists on your website.

You own your email subscriber list.

You should be sending out a monthly email newsletter and depending upon your services or products, you should also be sending out deals around the holidays throughout the year.

The best day and time for you to send your email campaigns can vary depending on a number of factors.

There are many ways to ensure your email doesn’t end up in the spam folder. You want to make sure it’s from your own email list, you want to set up a double opt-in for all emails you capture. It’s also ideal to periodically clean up your email list so it’s not flagged if you have too many bounced email addresses.

You don’t necessarily want to keep people from unsubscribing as that would violate the CAN-SPAM act. It’s a better strategy to give people reasons to not want to unsubscribe from your list. High quality content and great deals are just two ways to make people reconsider unsubscribing from your list.

The CAN-SPAM Act is known as The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003. It is a law that establishes a set of rules for how businesses are allowed to email recipients and gives said recipients a way to combat spam emails. The law also establishes a set of penalties for disobeying the law.

If you have any other questions that were not found in the above answers, then please fill out our form on our Contact page.

Check out our work for yourself to see the high quality work that comes with hiring Epitome Digital Marketing for your digital marketing needs.

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