How a Redesigned Website Can Boost Your Search Engine Rankings

At Epitome Digital Marketing, website development is what we do and we are well aware that, when done right, a website redesign can actually boost your search engine rankings. A new website should be an opportunity to improve SEO, digital marketing, and overall conversion rates. That being said, it is important that you do things the right way when redesigning your website in order to maintain and even improve your search engine rankings.

If you are interested in redesigning your website in order to get a fresh new look, strengthen brand awareness, and even boost your search engine rankings, be sure to read on. While there are many reasons you should consider redesigning your website, boosting SEO is one of many. In this article, we will be outlining all of the ways that a redesigned website can boost your search engine rankings! With that, let’s get started.

How to Boost Search Engine Rankings With a Website Redesign

There are a few things you should keep in mind when redesigning your website in order to boost SEO. For one, it is important to remember that, unless you are working with a skilled website builder, things can go wrong very fast. That’s why it’s always important to know that your website builder knows what they’re doing so that your search engine rankings actually improve upon redesign rather than plummeting. Let’s take a look at the ways that you can improve your search engine rankings while getting a website redesign that best represents your business!

1. Keep Your Old Website Live
2. Don’t Fix What Isn’t Broken
3. Use 301 Redirects
4. Build Responsive Web Design

Keep Your Old Website Live

One of the best ways to ensure that you don’t lose your current SEO rankings is by keeping your old website live, if possible, on a temporary web address. While you should make sure that your old website can’t be accessed by a website crawler, having your old website on standby to refer to whenever you hit a snag in the redesign process can be a life-saver.

Don’t Fix What Isn’t Broken

It is important that, during the redesign process, your website builder doesn’t attempt to fix what isn’t broken. This means keeping things the same where possible- particularly URLs. If you can keep the overall URL structure and page names the same during the redesign process, there is much less that can go wrong as well as more areas for SEO improvements.

Use 301 Redirects

By using 301 redirects to redirect your old URLs to new ones, you can effectively keep your content on the same URLs. This is crucial in order to maintain and boost your current search engine rankings. A WordPress website, for example, may be able to keep the same permalink structure. This is definitely the best avenue to take. If this isn’t possible, your website builder should keep a spreadsheet of all your website’s URLs on the old and new sites so that you can both implement and test your 301 redirects. Making sure that everything redirects properly is one of the best ways to ensure that you maintain and even boost your current SEO rankings.

Build Responsive Web Design

Ensuring that your new web design is responsive is one of the biggest steps your website builder should take to boost SEO rankings in the redesign process. Responsive web design will be based around all of the factors that go into great SEO including improving site usability, decreasing page load time, decreasing bounce rate, avoiding duplicate content, and boosting your ability to share on social media.

Responsive web design is the approach to website development that suggests that both the design and development of your website should be optimized to respond to both user behavior and user environment. This includes making sure that your website is responsive across different screen sizes, orientations, and platforms.

When your website is responsive, website usability is given a boost and this translates to lower bounce rates, higher conversion rates, and overall better user experience. These are all factors that Google uses to decide how your website ranks across its search engine. A redesign of your website that features responsive web design is one of the best ways to boost SEO rankings!

Why a Website Redesign Can Boost Your SEO Rankings

By following the steps outlined above, you can not only maintain your current search engine rankings after a major website redesign but even improve! But why? Put simply, a website redesign that is completed by a quality website builder that understands the nuances of SEO translates into a better user experience for your website visitors.

When your website is redesigned with a focus on on-page optimization as well as responsive web design, you can expect to not only see higher click-through rates but longer sessions on your website. This is because users are likely to be pleased with the fresh, new look offered by a quality website builder and when combined with great website content and easy navigation, this will cause them to stay on your website longer and even return later!

If you are interested in redesigning your website with a trusted website development agency that knows exactly how to boost your search engine rankings, you need our website development services at Epitome Digital Marketing! We offer website development services that include redesign and we understand all of the steps it takes to ensure that your SEO rankings are not only maintained but improved.

With years of experience completing website redesigns for various small businesses, we have the skills and know-how it takes to boost your search engine rankings in the website redesign process. If you have any questions about how we can work to redesign your business website while boosting your search engine rankings, feel free to contact us! We’ll be happy to answer any of your questions. We look forward to working with you!